Tanya Grueneberger

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    • Recommendations
    This Is What Smart Businesses Actually Sell: Time.
    tanyagrueneberger
    • Jan 17, 2020
    • 2 min

    This Is What Smart Businesses Actually Sell: Time.

    I plug in my headphones and tap on the Podcasts app. The chosen podcast of the day is Oprah's Super Soul Conversations. Oprah's voice...
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    Electric Cars and Ride-Sharing: A Closer Look at MOIA's Value Proposition
    tanyagrueneberger
    • Feb 7, 2019
    • 2 min

    Electric Cars and Ride-Sharing: A Closer Look at MOIA's Value Proposition

    As I visited Hamburg in April 2019, I noticed that there was something different about my hometown. Something about it seemed more...
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    Why You Need to Know Dual Processing Theory for Brand Management
    tanyagrueneberger
    • Dec 14, 2018
    • 3 min

    Why You Need to Know Dual Processing Theory for Brand Management

    Thinking, Fast and Slow As marketers, we need to look at marketing from an interdisciplinary perspective. Gone are the days of simply...
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